It’s time to turn your Instagram account into a business-growin’ machine...

...without worrying about how many followers you have or having a #perfectfeed.


If you’re ready to stop wasting your time on the ‘gram and start seeing real results - like more customers, clients, leads, or inquiries - you’re in the right place!

Let me tell ya why...

I know how it feels to waste time (and money) trying to figure out how to get more customers or clients on Instagram.

You’ve got those outdated courses collecting dust on your virtual bookshelf, free emails clogging up your inbox (burying the most important emails of all - Target sales and Amazon tracking details), half a dozen 3-day/5-day/however-many-day Instagram challenges you didn’t have time to get to, and the free Facebook Groups - oh good lord the Facebook Groups - that you joined to try to piece together an Instagram marketing plan.

And even with all of that, you’re still not 100% sure what you should be doing on IG.

Between trying to be a pro photographer with your iPhone 6, attempting to make people cry with joy every time they read your perfectly punctuated Instagram captions, and always having to be camera ready (hair, makeup, QUIET ON THE SET!) in case you need to create an InstaStory at a moment’s notice, Instagram starts to feel like you’re playing a game you can never win (flashbacks to playing Monopoly as a 12 year old, anyone???).

I think it’s time we take the stress, frustration, and “OMG BUT WILL THIS EVER HELP ME MAKE MONEY?!” out of Instagram. Just imagine how you’d feel if you…

  • Knew EXACTLY what do on Instagram to get more of the right kind of followers AND to turn those followers into paying customer, booked clients, and raving fans.

  • Had the confidence to show the F up online so you can connect with your community, have more impact, make more money, and be freed from feeling like you need to be something you’re not.

  • Didn’t waste hours a week on Instagram staring at a blinking cursor, fidgeting to get the lighting just right on your latest post (what the heck is the difference between Structure and Sharpen anyway?), trying to figure out how to perfectly position that sticker on your Instagram Stories, or mindlessly scrolling through hashtags to only look up and realize you missed ANOTHER hour of your life.

  • Could create high-quality content with simplicity and ease, knowing that what you post will help you gain more dream followers AND land more customers or clients.


If you’re ready to use your Instagram account to create more fans and make more sales, The Follower to Fan Society is right for you.

Inside, you’ll get access to my signature six-step system for turning your Instagram account into a client-attracting, high-converting, business-booming machine along with monthly resources to help you implement what you learn AND membership in the most supportive community of entrepreneurs online.

The Framework + The Resources + The Community is all you need to finally make Instagram work for you (instead of feeling like you work for them).


I created the Follower to Fan Society because I believe building a community of raving fans online - people who know you, what you do, and why you do it - is key to growing your business.

And, I believe Instagram is, hands down, the best tool for building that community.

Inside The Follower to Fan Society, you’ll learn:

  • How to master a healthy Instagram marketing mindset so you can leave your days of Instagram comparisonitis and chasing after new followers behind you - forever.

  • How to identify who you want as a dream follower, where they are online, and what type of content they need you to create for them.

  • How to brand your Instagram photos, captions, and videos so it’s crystal clear who you are, what you do, and why you do it, making it easier than ever before for people to hire you or pay you.

  • How to grow your following ethically and intentionally with the goal of connecting with real people - not just trying to hack the system or trick your way to 10k.

  • How to use Instagram Stories with confidence so you can turn your followers into raving fans even faster.

  • How to build real and meaningful relationships on Instagram that get your followers into your DMs so you can gather email addresses, book discovery calls, pitch your product or service, and get FINALLY paid.

And that’s just what we cover in the Follower to Fan Framework!

In addition to The Framework, your membership also gets you access to:

  • Monthly Hot Seat Coaching Calls - to get individual feedback on your business

  • Monthly Q&A Calls - to answer all of your Instagram questions

  • Monthly Content Planning Guides - to help you plan your posts with ease

  • Monthly Guest Masterclass - to help you improve your overall business and marketing strategies

  • Weekly Instagram Audits - to get regular guidance and suggestions on your account

  • A Private Members’ Only Facebook Community - to get support from other entrepreneurs

  • And more!



The last thing you need right now is another “just post more pretty pictures” Instagram course that’s outdated the moment you click buy. You don’t need someone teaching you how to get 10,000 followers in 10 days (what they’re teaching you is definitely shady AND more followers is the last thing you need if you’re not able to turn the followers you already have into customers...). And you need way more than stock photos or fill-in-the-blank Instagram captions.

You need a tested, proven, and ready-to-implement system that teaches you to brand, position, and market your business on Instagram. You need The Follower to Fan Society.




You can create content with ease, knowing it's what your followers want and need from you. You can plan and post on Instagram without the stress of coming up with the photo and caption in the moment. You can use Instagram Stories with confidence to grow your email list, sell your products, and book your services.

Those aren't just things that THEY get to do - people with 100,000 followers and a picture-perfect life - these are things that YOU get to do!

Let me show you how inside the Follower to Fan Society.


When you join the Follower to Fan Society today,
you’ll get instant access to:

full access to the Follower to Fan training system


My signature six-step system for building a following on Instagram with purpose and converting those followers into raving fans. Upon joining, you'll instantly unlock my entire training program broken down into six tested and proven modules, including: Marketing Mindset Mastery, Positioning to Sell, Brand Your ‘Gram, Instagram With Intention, Stories and Videos that Influence, and Take It to the DMs.

Monthly Content Guides + Editorial Calendars


Every quarter, my team and I create and share Content Planning Guides and Editorial Calendars with YOU to help you plan and organize your Instagram posts. Buh bye guess work and hello more time to do what you love most - whether that’s creating, making, writing, teaching, crafting, designing, or coaching.

Monthly Live Hot Seat Calls


Each month, I'll coach three individual society members through marketing their business online during this live 90-minute hot seat call. All members are welcome to listen in, even in you’re not in the hot seat. All calls are recorded and available for members in the Hot Seat Call Archive (you’ll get instant access to over 25 hot seat call recordings when you join today).

Monthly Q&A CALLS


Each month, I'm live on video answering your Instagram questions during our 90-minute member Q&A call. You can submit your question ahead of time or tune in live and ask questions about what you’re learning in the Follower to Fan Framework. All calls are recorded and available for members in the Q&A Call Archive.

Monthly Masterclasses


I believe you should be taught by the best of the best, that’s why the Follower to Fan Society gives you access to a new masterclass each month with a industry-leading expert. We'll cover topics like goal-setting, video, using story to market, Facebook Ads, Pinterest, email marketing, copywriting, legal issues, SEO, and more. When you join today you’ll get instant access to our Masterclass Archive featuring sessions with guest educators like Jeff Mindell, James Wedmore, Haley Burkhead, Sarajane Case, Liz White, and others!

Private Facebook Group


Me and you are building something pretty special, my friend! Our members’ only Facebook Group is the most supportive community online. It’s the perfect place to connect with other business owners, ask questions, get answers, and discover the motivation you need to keep growing your business online.

instagram audits


This community isn't just about learning - it's about taking action! Each week, I’ll pick one member’s Instagram account for a full audit and review. You’ll get MY EYES on your feed, bio, and Instagram Stories and I’ll give you the pro feedback you need to take your account and strategy to the NEXT LEVEL!

Instagram Boost days


As a member of the Follower to Fan Society, you'll have access to exclusive members’ only Instagram Boost Days to get your content in front of more people online. Boost Days will help you reach more of your dream followers, connect you with other members of The Society, AND give you guidance on crafting compelling captions for your posts.

FTF Sessions


During this monthly class, our members share their Instagram success stories, tips, and tricks. This is your chance to become the Instagram expert and share what is working well for you and your business.



In addition to fun bonuses like virtual co-working and extra Instagram educational resources, members get access to our exclusive members’ only event Follower to Fan Society Live!


Wait, who are you?

Hey, I'm Tyler!

Over the past four years, I’ve built my business - and helped thousands of other entrepreneurs do the same - using Instagram. I did it all without hundreds of thousands of followers, an Instagram perfect life, or always getting the grammar right in my latest Instagram post.

With over a decade of social media marketing experience, I know what it takes to build a community online - a community of people who are as passionate about what you do as you are. That’s what I’ll teach you in the Follower to Fan Society.





Meet Taylor - An Artist - who Doubled Her Following and Made Nearly $50,000
on Instagram
in 10 Months as a Member of the Follower to Fan Society


Meet Aidee - A Social Media Manager - who Landed a $21,000 Contract from
One Instagram DM
as a Member of the Follower to Fan Society


Meet Hafsa - A Mom Blogger - who 10x’d Her Income and Grew Her Instagram Following from 400 to 7,500 in A Year as a Member of the Follower to Fan Society


Meet Kristyn - An Etsy Shop Owner - who Increased Her Business Revenue by 300%
Using Instagram as a Member of the Follower to Fan Society


Meet Teresa - A Leadership Coach - who Grew Her Following by 400% and Booked Group Coaching Clients Using Instagram as a Member of the Follower to Fan Society


Meet Victoria - A Social Media Strategist - who Replaced Her Full-Time Salary Using Instagram DMs in Less Than 10 Months as a Member of the Follower to Fan Society


+ I’m kinda busy right now...okay...fine...I’m really busy. If I join today, do I need to go through the program RIGHT NOW? How long will it take?

I get it, believe me, I do! Here’s the great news: the entire training is go-at-your-own-pace. AND, when you enroll today, you’ll get a full year’s worth of access to The Society. That’s 12 whole months to complete the Follower to Fan Framework, join in our monthly hot seat and Q&A calls (they’re recorded so you can watch them later if you can’t watch them live), and be part of the community. There’s no rush! When you’re ready to get to work, we recommend blocking off two hours a week for 6 weeks to complete the training and implement what you’ve learned in your business.

+ I make _, sell _, offer _, will the Follower to Fan Society work for me?

YES! I’ve designed the Follower to Fan Society to help virtually any business that wants to market their products or services on Instagram. Between my own experience of running an Instagram marketing agency for over 2 years - where we worked with clients who sold products and services, locally and virtually, in small towns and major cities - and supporting over 1,000 entrepreneurs through our program in past year, you can trust that what you learn inside the Follower to Fan Society can work for you and your business.

+ I’ve taken other Instagram courses and they weren’t what they’re cracked up to be. How is this any different?

I’m so glad you asked! This convo typically gets me on my soapbox; so, I’ll try to keep this brief. Most Instagram courses on the market spend way too much time teaching you to obsess over having the perfect feed, taking the most gorgeous photos, and how to be super shady to grow your following. You don’t need any of that. Actually, if you want to grow your business using Instagram, you need to learn how to brand, position, and market yourself online. THAT is what we teach you inside The Society. And, on top of the training we give you, you’ll get access to our monthly resources to support you as you’re implementing what you learn.

+ Does Tyler offer 1:1 coaching or sessions? I really want to work with him!

OMG thank you! That’s so sweet! The best way for us to connect is inside The Society. Each month I host two live calls for our members. Our monthly hot seat calls give me the chance to give 3 members in-depth coaching and guidance about their marketing on Instagram. And our monthly Q&A calls are where I answer any and all questions about The Follower to Fan Framework and how to implement the training in your business. On top of that, you’ll get access to weekly Instagram audits where I give direct feedback on a member’s Instagram account ever week. Getting in the hot seat, having your question answered, or requesting an Instagram audit is simple - just complete an application in the Member’s Area and our support team will review your application and get you on the schedule!

+ This sounds great and all; but, what will I REALLY learn? Show me the syllabus!

OMG did you love syllabus day in college as much as I did?! The Follower to Fan Framework is based on my experience of marketing businesses and creating communities online for over a decade - with the past 4 years being focused exclusively on Instagram. You'll learn how to Define Your Audience, Clarify Your Objectives, Tell Your Story, Create Compelling Content, Craft a Visual Identity, Utilize a Brand Voice, Grow Your Following, Engage with Intention, Create an Instagram Sales Funnel, Utilize Instagram Stories Thoughtfully, Leverage Instagram Live, Convert Your Followers to Fans, Gather Leads on Instagram, and much more.

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I’m ready! Sign me up!

The Follower to Fan Society is the place to be for the education, resources, and support you need to market your business online using Instagram. It’s time to turn your Instagram account into a inquiry-generating, money-making, business-growing machine! And I’d be honored to teach you how to do just that without trying to be fake online, having to pretend to be someone you’re not, or spending hours a day on your phone.

The total value of a year’s membership in the Follower to Fan society is over $7,500. But, you can join today for only…



then $75/month for 11 months

Your one year membership includes:

  • The Follower to Fan Framework

  • Quarterly Content Planning Guides for the Year

  • Monthly Live Hot Seat Calls for the Year

  • Monthly Live Q&A Calls for the Year

  • Monthly Masterclasses + The Masterclass Archive

  • Private Facebook Community

  • Weekly Instagram Audits

  • Daily Instagram Boosts

  • Special Bonuses + Surprises

  • Priority Access to Follower to Fan Live


Pay for the year in full and save $150!

Your one year membership includes:

  • The Follower to Fan Framework

  • Quarterly Content Planning Guides for the Year

  • Monthly Live Hot Seat Calls for the Year

  • Monthly Live Q&A Calls for the Year

  • Monthly Masterclasses + The Masterclass Archive

  • Private Facebook Community

  • Weekly Instagram Audits

  • Daily Instagram Boosts

  • Special Bonuses + Surprises

  • Priority Access to Follower to Fan Live

  • *BONUS* The IGTV Workshop
    Learn how to get started with IGTV for your business.


Testimonials and examples used on this page and in promotional materials for the Follower to Fan Society are examples and may not apply to all persons. They are not intended to guarantee, promise, represent and/or assure that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation.

We do not purport our business and/or us as being a ‘get rich scheme’ and we do not offer any legal, medical, tax or other professional advice.