UNDERSTANDING YOUR AUDIENCE

Before you begin building your online marketing strategy, you must understand who you're trying to target and attract. This module will walk you through our system for creating a Follower Persona. This persona is the tool you'll use as you create content and build your engagement strategies later in the Follower to Fan Framework.

WELCOME

speaking to one

creating a follower persona

The 3-Graphics

Values-Based Marketing

How to Research Your Followers

Wrapping It All Up