CRAFTING YOUR brand story

Story is a powerful tool for connecting deeply with your audience online and cutting through the noise when marketing your business. In this module, we'll cover unearthing your origin story, defining your brand values, and crafting your USP.

WELCOME

WHY story is important

INSTAGRAM ISN'T ABOUT THE PICTURES

your origin story

defining your values

linking values with your audience

understanding problems and solutions

crafting your usp

Wrapping It All Up